A New Era of AI Led by Human Insight
In today’s fast-changing world of artificial intelligence, Mayssam Ben Ammar stands out as a leader blending behavioral understanding with advanced technology. As the CEO and Founder of DataScale, she has built one of the region’s most forward-thinking behavioral AI platforms a company transforming how brands predict, analyze, and influence customer behavior in real time.
Her journey from wealth management to AI entrepreneurship reflects a rare combination of analytical discipline, emotional intelligence, and a deep commitment to building technology that understands people not just data.
From Law and Finance to the Frontlines of AI Innovation
Before creating DataScale, Mayssam built her career across wealth management and finance, advising high-net-worth clients and private investors. This early experience shaped her understanding of human behavior, emotional risk, decision-making patterns, and the psychology behind value creation.
Armed with an academic background in Law and Finance, along with a prestigious certification from LVMH, she brings a blend of structure, strategic thinking, and luxury-brand sensitivity to the world of artificial intelligence.
This multidisciplinary foundation now shapes her leadership style — one where precision, intuition, and empathy intersect.
DataScale: Bridging Emotion, Behavior, and Machine Intelligence
Founded with the mission to humanize digital interaction, DataScale sits at the intersection of behavioral science and machine intelligence. The company’s proprietary models read and interpret customer behavior in real time, helping brands understand what people want before they even say it.
Operating across Dubai, Paris, and Tunis, DataScale partners with leading brands across luxury retail, automotive, finance, and lifestyle sectors — helping them achieve an average +37% uplift in conversion performance through predictive behavioral insights.
The company’s global recognition is reinforced by high-profile partnerships, including:
● Microsoft Azure
● NVIDIA
● IBM
● MongoDB
● Google for Startups
These collaborations position DataScale as a trusted global player in behavioral AI innovation.
A Vision for Ethical and Emotion-Aware AI
What truly defines Mayssam’s leadership is her belief that AI must remain rooted in human values. In a world rushing toward automation, she advocates for empathy, emotional intelligence, and transparent data practices.
“Technology should not replace emotion,” she emphasizes. “Its purpose is to help us understand
it more deeply.”
This philosophy guides DataScale’s development of AI tools that not only predict user behavior but interpret the emotions that drive that behavior — paving the way for more meaningful, relevant, and responsible digital experiences.
A Leader Reshaping the Future of AI in the Middle East
As one of the few female founders in a highly technical industry, Mayssam represents a rising generation of innovators expanding the boundaries of AI across the Middle East. Her journey reflects resilience, creativity, and a determination to build technology that serves people, not the other way around.
With DataScale now expanding its footprint in the UAE, her next chapter focuses on forging strategic partnerships within Dubai’s luxury, retail, and innovation ecosystems — aligning with the nation’s vision for global technological leadership.
Where Human Emotion Meets Artificial Intelligence
Mayssam Ben Ammar’s work is more than the story of a successful AI company. It’s a testament to the power of human intelligence amplified by machine intelligence — and the possibility of creating technology that feels deeper, more intuitive, and more human.
At a time when brands seek to understand their customers on a more personal level, her mission is clear:
to build AI that listens, feels, and responds like the human mind — but with global scale and precision.
Follow her Journey
Website – https://www.data-scale.ai/
Instagram @mayssam_benammar
