In the world of luxury hospitality, where elegance meets experience, few names shine as brightly as Sara Kassem Gadelmoula. With nearly two decades of expertise, she has earned a reputation as a visionary leader who blends strategic insight with a deep sense of human connection.
Today, she serves as Area Marketing Director at Baron Hotels & Resorts, where she oversees a portfolio of iconic properties across Cairo, Sahl Hasheesh, Sharm El Sheikh, and Zanzibar. This new chapter marks an exciting expansion of her journey, as she drives the brand’s marketing vision while propelling the momentum of its ambitious pipeline.
Through this role, Sara is not only shaping the future of Baron Hotels & Resorts but also reinforcing the brand’s commitment to innovation, excellence, and world-class hospitality across the region.
A Career Built on Vision and Versatility
Sara’s journey began in advertising, specializing in luxury hospitality accounts. There, she mastered the art of branding, storytelling, and consumer psychology—skills that would later define her unique marketing approach.
Her seamless transition into hotel marketing brought a fresh, brand-centric perspective. Over the years, she has contributed to the success of some of the world’s most iconic hospitality names, including Fairmont, JW Marriott, Hyatt, Conrad, Hilton and Waldorf Astoria. Each chapter added depth to her expertise and strengthened her narrative of excellence.
Sara Kassem Gadelmoula has played a pivotal role in shaping the luxury hospitality landscape across the region. Her impressive portfolio includes the pre-opening of the first Waldorf Astoria in Africa and the rebranding of Signia by Hilton Amman — the fourth Signia property globally and the first outside the United States.
Throughout her career, Sara has demonstrated exceptional leadership in brand storytelling, guest experience development, and strategic marketing execution for world-class hotels. Her work reflects a deep understanding of luxury positioning and a passion for bringing bold brand visions to life.
A Legacy Rooted in Leadership and Service
Coming from one of Egypt’s most distinguished parliamentary families, Sara grew up with values of public service, dialogue, and generosity. Her upbringing instilled in her a lifelong commitment to leadership with purpose.
Her love for hospitality was sparked during family travels, where she experienced first-hand the warmth and elegance of world-class hotels. For her, hospitality was never just about luxury—it was about creating meaningful emotional connections.
Empowering Through Innovation and Inclusion
Sara is widely recognized for her creative campaigns, rebranding successes, and team empowerment. In 2021, her team was named “Best Marketing Team of the Year” for Egypt, KSA & the Levant—a testament to her leadership style rooted in inspiration and collaboration.
She is a mentor and advocate who champions growth, leads CSR initiatives, and supports the next generation of hospitality professionals with empathy and intention.
Shaping the Future of Hospitality
To Sara, hospitality is more than an industry—it’s a platform to inspire, connect, and leave a lasting impact. Her mission is clear: to blend strategy with soul, business with beauty, and leadership with legacy.
As she continues redefining luxury hospitality, Sara Kassem Gadelmoula remains not only a brand builder but also a shaper of futures.
Follow her journey on instagram @sara.kassem.gadelmoula
