From New Delhi to Las Vegas: A Journey of Grace and Self-Discovery
For Swetta Kathuria, becoming a luxury and lifestyle influencer wasn’t a strategic decision it was a natural evolution. Guided by instinct, authenticity, and a refined eye for beauty, her journey reflects quiet confidence and timeless style.
Originally from New Delhi, India, Swetta moved to the United States 15 years ago and built her life in Las Vegas, where she has lived for over a decade. For years, her focus remained on home and family as a devoted mother. Fashion, dining, and aesthetics were simply her personal joys small reflections of how she saw the world.
Everything changed when one of her posts unexpectedly resonated with people beyond her inner circle. Without chasing trends or fame, Swetta’s thoughtful content began to attract followers who connected deeply with her elegance, calm presence, and authentic storytelling. What began as a personal outlet soon transformed into a powerful voice for luxury and lifestyle.
Defining Modern Luxury with Authenticity
In a world of fast content and fleeting trends, Swetta Kathuria has built a brand around substance and sophistication. Her aesthetic is minimal, refined, and effortlessly chic a reminder that true luxury doesn’t shout; it whispers.
Her approach to content is intentional. Every restaurant, hotel, or experience she features is personally reviewed and thoughtfully presented. From ambiance and service to presentation and quality, she evaluates each detail with care. Through her work, her audience doesn’t just discover places — they learn how to experience them.
As Swetta puts it:
“I don’t show off. If you like luxury, this is it.”
Carrying Forward a Legacy of Craftsmanship
Beyond her growing influence in the world of lifestyle and travel, Swetta recently joined her family’s legacy business — Tej Shoes International, a globally recognized footwear manufacturing company with over five decades of history.
Founded on the principles of craftsmanship, quality, and global reach, Tej Shoes International has established itself as a trusted name in high-end leather footwear. The company exports to markets across the United States, Europe, the UAE, and Asia, and has proudly collaborated with globally renowned brands such as Ecco and Clarks.
Swetta’s involvement in the family business reflects her commitment to continuing this legacy of excellence while integrating her modern perspective on luxury, aesthetics, and branding.
From Self-Taught Creator to Trusted Voice in Luxury
Swetta’s creative journey is entirely self-taught. Through consistent effort, observation, and an eye for detail, she mastered photography, editing, and digital storytelling. Her signature style calm, curated, and precise reflects both discipline and artistry.
Today, she collaborates with respected brands and publications, including Real Vegas Magazine, where she curates “Top 10” luxury guides and exclusive features. Her recommendations have become a benchmark for refined experiences in Las Vegas, trusted by an audience that values honesty and elegance.
Expanding Horizons and Global Dreams
With a growing international following, Swetta’s vision now extends far beyond Las Vegas. She aims to expand her travel and lifestyle content across destinations like Italy, Greece, and Bora, capturing the world’s beauty through her unique lens.
Her long-term dream collaborations include luxury powerhouses such as Four Seasons, Ritz-Carlton, and Cartier — brands that share her values of timeless sophistication and refined simplicity.
A New Definition of Influence
For Swetta Kathuria, influence is not about fame or trends it’s about grace, passion, and purpose. Her journey from homemaker to luxury lifestyle influencer, and now as part of her family’s international business legacy, is an inspiring story of reinvention and authenticity.
Her rise proves that elegance doesn’t need to be loud it just needs to be real. Through her work, Swetta continues to redefine what it means to live beautifully, reminding the world that true luxury begins with authenticity.
Follow her journey on Instagram: @swetta24
