Where Robotics, Hospitality, and Intention Come Together
In an industry that often celebrates speed and scale, Elizabeth Truong is choosing a more thoughtful way forward. As the founder of BurgerBots, based in Los Gatos, California, she is reshaping what fast food can mean not through gimmicks or automation for spectacle, but through a vision that values precision, mindfulness, and human purpose.
At first glance, BurgerBots looks futuristic robotic arms assembling burgers in perfect rhythm, each motion deliberate and quiet. But beneath the surface, this concept represents something deeper: a philosophy that technology can serve humanity, not replace it.
A New Kind of Restaurant Group
Elizabeth Truong leads Oishi Mirai Restaurant Group, a hospitality collective that includes BurgerBots along with two other dining experiences Breaking Dawn and First Born. Rather than separating these worlds, she brings them together under one roof.
Her approach is intentional. It’s not about rejecting tradition for innovation, but about letting both coexist in harmony. The comforting warmth of a classic restaurant meets the efficiency of modern robotics, creating a space where diners can experience the best of both worlds.
BurgerBots: Where Precision Meets Purpose
Inside BurgerBots, automation plays a quiet but powerful role. The robotic systems handle repetitive tasks such as burger assembly and frying with flawless consistency. Each order is tracked in real time, waste is minimized, and quality remains unwavering.
Yet, what makes BurgerBots different is that technology doesn’t overshadow the people. The staff still prepare fresh ingredients, greet guests, and craft the dining experience. Robots take care of the repetitive mechanics, allowing humans to focus on creativity, service, and connection.
For Truong, automation isn’t about replacing employees it’s about empowering them.
Technology with a Human Heart
Truong’s journey toward automation began not out of fascination with robotics, but out of empathy for the people behind the counter. With decades of experience in the restaurant industry, she saw firsthand the toll of long hours, physical fatigue, and burnout.
Her goal with BurgerBots is to create a sustainable model one where technology supports the workforce rather than exhausting it. “Automation should protect the human spirit, not erase it,” she says. This belief defines the essence of her brand: progress that uplifts people, not pushes them aside.
A Space Designed for Balance
Walk into BurgerBots and you’ll notice something striking calm. The design is simple, open, and quietly elegant. There are no flashing lights or loud futuristic displays. Families sit next to tech enthusiasts, locals beside visitors, all drawn by the same sense of curiosity and comfort.
The robots perform their tasks with precision, but they don’t dominate the atmosphere. Instead, they blend seamlessly into an environment that feels both familiar and new. This aesthetic balance mirrors Truong’s personality refined, deliberate, and deeply grounded.
Beyond the Kitchen: Building a Scalable Future
For Elizabeth Truong, BurgerBots is not the final destination but the beginning of a broader conversation about the future of hospitality. She envisions scalable systems that adapt technology where it makes sense and preserve the human touch where it matters most.
“Not every kitchen needs robotics,” she explains, “but every kitchen deserves better systems.”
That statement captures her pragmatic vision innovation guided by need, not novelty.
Through Oishi Mirai Restaurant Group, she continues to explore how restaurants can evolve responsibly, combining cultural warmth with modern efficiency.
The Quiet Revolution in Hospitality
At a time when progress is often divided between nostalgia and automation, Elizabeth Truong stands in the middle calm, confident, and visionary. Her work with BurgerBots proves that innovation doesn’t have to be loud or extreme.
By merging robotics and hospitality with a human-centered approach, she’s building a model that honors both progress and presence. Every burger assembled at BurgerBots tells a story not just of technology, but of intention, care, and the quiet reinvention of what dining can be.
Follow Elizabeth Truong
Instagram: @itselizabethtruong
BurgerBots: @burgerbots
Website: www.burgerbots.com
