Redefining Beauty with Purpose: The Story of PRECIME
In a world where beauty standards continue to evolve, Eun Hye Lee is on a mission to
introduce a deeper meaning to beauty — one rooted in self-love, purity, and authenticity. As the
founder of PRECIME, a global innovative clean beauty brand, Eun Hye Lee brings a refreshing
perspective to the industry, reminding people everywhere that they are precious.
Born in Seoul, South Korea, and currently based in Tokyo, Japan, Eun Hye Lee is not just a
beauty entrepreneur — she’s a visionary leader. Through her company SPL INC., she has
created a platform that celebrates wellness, confidence, and self-empowerment through clean
beauty.
The Name Behind the Brand: PRECIME
The name PRECIME is a powerful blend of two words — Precious and Me. It is a reflection of
the brand’s core message: “You are precious. No matter what life brings, always take care of
yourself.” This simple yet impactful mantra serves as the heart of the brand and its philosophy.
Unlike traditional beauty brands that focus solely on appearance, PRECIME clean beauty brand
goes a step further by promoting mental well-being, self-awareness, and emotional strength
through mindful beauty care.
A Journey Rooted in Self-Worth
Eun Hye Lee’s inspiration for PRECIME came from a personal journey — one that involved
learning how to put herself first. Through this transformation, she realized the importance of
prioritizing self-care as a form of self-respect.
Her brand is more than just skincare or cosmetics; it’s a statement that embraces inner beauty.
Eun Hye aims to redefine what it means to be beautiful by encouraging people to accept
themselves, nurture their well-being, and lead lives with confidence and clarity.
Clean Beauty at Its Core
What sets PRECIME apart is its commitment to clean, transparent, and sustainable beauty.
Every product is carefully developed using high-quality, skin-friendly ingredients that are
ethically sourced and environmentally responsible. The brand avoids harmful chemicals and
instead focuses on creating formulas that are safe for both the skin and the planet.
Through rigorous research and development, PRECIME ensures that its products meet global
standards of clean beauty, delivering visible results without compromising on safety or ethics.
A Global Vision from Tokyo
Though rooted in Asia, PRECIME’s vision is global. Eun Hye Lee’s mission is to empower
individuals across the world, regardless of gender, age, or background, to feel confident in their
own skin.
From Tokyo, she leads a team that values diversity, innovation, and transparency. Her
leadership style blends the cultural richness of South Korea with the minimalistic elegance of
Japan, giving PRECIME a distinct voice in the international beauty landscape.
Inspiring the World, One Product at a Time
Eun Hye Lee continues to grow PRECIME with a singular goal: to inspire people to love
themselves more each day. Her brand stands as a reminder that beauty begins within, and
self-worth is the most powerful foundation anyone can build upon.
With PRECIME, Eun Hye is not just building a beauty brand — she’s creating a global
movement centered on self-respect, empowerment, and clean living.
