A Vision Born from Curiosity and Creativity
For Lezette Young, the founder and creative visionary behind ChulaVie, every bottle tells a story — one of curiosity, craftsmanship, and culture. What started as a simple exploration into how sangria could be elevated and reimagined has evolved into a premium, award-winning brand that’s capturing attention in the wine and spirits industry.
ChulaVie, a Black-owned and woman-owned beverage company, stands apart for its authenticity and dedication to quality. Lezette’s journey began with a desire to celebrate tradition while introducing a modern, sophisticated twist. Her approach to sangria blends real fruit, natural ingredients, and refined techniques to create something truly unique — a drink that feels as genuine as the story behind it.
Crafting an Award-Winning Experience
In an industry where innovation meets tradition, ChulaVie has made its mark with remarkable achievements. The brand’s flagship premium sangria has already earned four major awards, including two gold medals (95 points) and the prestigious title of Red Sangria of the Year.
These honors reflect more than just a recipe — they celebrate Lezette’s relentless pursuit of excellence. Each bottle embodies a balance of flavor, quality, and heart, crafted for those who appreciate authenticity over trends. For Lezette, it’s not just about creating a beverage; it’s about creating a movement rooted in culture and connection.
Breaking Barriers as a Black Woman Entrepreneur
Lezette’s journey has been far from easy. The wine and spirits industry remains a space largely dominated by major distributors and established labels, leaving limited room for independent creators.
“As a Black woman entrepreneur, breaking through has required persistence, creativity, and faith,” she shares. “The challenges are real, — from distribution access to investment opportunities, — but so is the community that continues to support us.”
Despite these obstacles, ChulaVie’s growth has been organic and inspiring, powered by word-of-mouth, loyal customers, and a shared love for something real. Lezette continues to lead with resilience and purpose, proving that success can be built from authenticity and vision, not conformity.
The Heart of ChulaVie: Purpose, Culture, and Connection
At its core, ChulaVie is more than just a beverage, — it’s a celebration of perseverance, representation, and passion. The name itself, meaning “beautiful life,” perfectly captures the brand’s spirit: to bring people together, to celebrate joy, and to honor life’s most meaningful moments.
“Our mission has always been to redefine the sangria experience,” says Lezette. “We want every sip to feel special, — to deliver exceptional taste while elevating the standard for premium, wine-forward cocktails.”
Each bottle is crafted using the finest natural ingredients, blending artistry and science to achieve a taste that’s refreshing, sophisticated, and full of life. It’s this dedication to detail that has made ChulaVie more than a drink — it’s an expression of passion and culture and creativity poured into every glass.
Looking Ahead: Expanding Beyond Sangria
As ChulaVie continues to grow, its future shines brightbrightly. The brand is preparing to expand its portfolio with a line of innovative ready-to-drink cocktails, each carrying the same dedication to quality and craftsmanship that defines its sangria.
From local tastings to global recognition, Lezette Young is on a mission to elevate how the world experiences wine-based cocktails, — staying true to her roots while reaching for new horizons.
A Toast to the Beautiful Life
With ChulaVie, Lezette Young has done more than build a beverage brand, — she has created a symbol of passion, purpose, and pride. Every pour is a tribute to culture, creativity and connection. It’s a reminder that perseverance and authenticity can turn even the simplest idea into something extraordinary.
In her own words, “ChulaVie isn’t just what you drink, — it’s what you feel. It’s about celebrating life beautifully, one glass at a time.”
For more details, visit: www.chulavie.com
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